CIM - Task 5 Essay Example | Topics and Well Written Essays - 1500 words

CIM - Task 5 - Essay Example After analyzing the positive factors, the firms should also analyze the challenges that may impede its entry through optimal marketing mix. So, this report will analyze how the non-profit organisation, London Children’s Connection (LCC) can capitalise on the existing opportunities in India by entering it, with the aid of effective marketing strategies. London Children’s Connection (LCC) is a London based non-profit organization, which focuses on child care and their education, from infancy till their school age. â€Å"We provide high quality child care programs and related services that encompass the care, education and guidance of children, from infancy to school age.† (lcc.on.ca). The main customer base are the working parents, who are offered a variety of services. â€Å"home-based child care, centre-based child care, school-based care, and before and after school care† (lcc.on.ca). So, LCC positively supports the parents and importantly the children, by providing them safe and quality care as well as good basic education. LCC operates in London and the surrounding areas, but opportunities for it exist in other parts of the world as well. That is, the already successful LCC could be optimally utilized, if it concentrates on Third World countries like India. When it decides to enter the prospective country like India, it has to analyze few aspects. Although, nowadays India is developing economically, many people are still living below the poverty line. Among this proportion of downtrodden people, children are the main sufferers. In India, children living under the poverty line, orphans and also street children are all living in hazardous, vulnerable and unfavourable situations. That is, they live without proper parental care and without any basic education. â€Å"Nearly one-fourth of Indias population is below the poverty line. India accounts for more than 20 percent of the worlds out-of-school children. There are about 84 million orphaned and